Purps refers to exceptional purple colored cannabis strains boasting prized genetics, aromas, and potency. While many strains exhibit hints of purple, true “purps” strains boast rich, exotic violet and berry pigments signaling elite quality. These exotic visuals derive from two factors: Pigment-producing anthocyanins inherent in a strain’s genetics, and environmental conditions spurring their expression. Cooler night temperatures during late flowering, combined with the right ancestry, cause anthocyanins to accumulate as striking hues. Finding vibrant purples indicates excellent phenotype selection and optimized grow conditions. Markets value rarity, so purps command higher prices. However color alone does not directly influence effects. Consumers should still evaluate aroma,flavor and experiential testing. But vibrant purps signal pedigree and often correlate with potency due to meticulous breeding.